MS Marketing – UMT

Course Name:    MS Marketing

Overview:   

MS Marketing offers broad opportunities to both practitioners – who seek rewarding and challenging marketing positions in public, private, profit and non-profit sectors; and scholars –who seek research and teaching careers in education and social sectors.

Number of Semesters:    4

Requirements

• HEC recognized 16 years of business education with minimum 2.5/4.0 CGPA
  
• The candidate must have passed entry test GRE General or NTS (GAT) with a minimum score of 50%.
  

Course Duration:     2 years

How to apply:

• Applicant
  
  • Issuance of Admission form
    
• Fill in Application form
  
• Submit to Admission Office
  
  • Completely filled Application form
    
  • 4 – Photographs
    
  • Photocopies of all Academic Doc’s
    
• Checked by Admission officer
  
  • Approved to the Admission Test
    
  • Admit card
    
• Test & Interview
  
  • NTS/UMT Entry test
    
  • Interview
    
• Merit list
  
  • Accepted candidates
    
• Fee Submission
  
  • Submit Admission & Library Charges
    
  • First Installment of Tuition Fee
    
• Orientation
  

Curriculum:

The degree requirements include 24 credit hours of course work plus a 6 credit hours thesis.   A core of 12 credit hours and an additional 12 credit hours of elective courses complete the course requirement.

Elective

• Participants may study any two courses of 700 (PhD) level.
  
• Three elective courses must be of Marketing.
  
• Two electives maybe studied from any other MS Program streams (e.g. Supply Chain, Management, Economics or Finance).
  

Core Courses

1. Statistical Analysis for Management Research.
   
2. Strategy and Policy.
   
3. Research Methodology.
   

Electives

1. Consumer Behavior Models (with PhD Marketing).
   
2. Strategic Brand Management (with PhD Marketing).
   
3. Culture and Persuasion
   
4. Marketing Models
   
5. Attitudes and Persuasion
   
6. Services Marketing & CRM.
   
7. Distribution & Logistics.
   
8. Integrated Marketing Communications.
   
9. Product Innovation & Development.
   
10. International Marketing
    
11. Strategic Marketing.
    

Thesis

Students will complete a 6-credit hours’ thesis (including 1-credit hour research seminar).