MPS Advertising and Marketing Communication – UMT

Course Name:    MPS Advertising and Marketing Communication   

Overview:   

SPA offers job-specific, skill focused, market oriented MPS programs that impart cutting edge knowledge and practical skills to meet the ever changing corporate demands. Currently, the following MPS programs are being offered.

Number of Semesters:    3

Requirements

16 Years Relevant Qualifications

– All applications are evaluated on the basis of merit determined by the applicant’s previous academic record and performance in the admission interview as per the following weightage.

–     O-Levels/Matriculation Marks     15%

–     A-Levels/Intermediate Marks     15%

–     Graduation Marks     20%

–     Master Degree Marks     50%

Course Duration:     1.5 years

How to apply:

• Applicant
  
  • Issuance of Admission form
    
• Fill in Application form
  
• Submit to Admission Office
  
  • Completely filled Application form
    
  • 4 – Photographs
    
  • Photocopies of all Academic Doc’s
    
• Checked by Admission officer
  
  • Approved to the Admission Test
    
  • Admit card
    
• Test & Interview
  
  • NTS/UMT Entry test
    
  • Interview
    
• Merit list
  
  • Accepted candidates
    
• Fee Submission
  
  • Submit Admission & Library Charges
    
  • First Installment of Tuition Fee
    
• Orientation
  

Curriculum:

Any 10 courses will be taught, depending upon the requirement of the time. Four (04) research courses are compulsory.

1. Leadership Skills Development Workshop
   
2. Marketing Communication and Branding
   
3. Public Relations and Reputation Management
   
4. Promotional Marketing and Event Management
   
5. Marketing and Media Research
   
6. Advertising: Commerce and Creativity
   
7. Action Research
   
8. Strategic Marketing Management
   
9. Buyer Behavior for Marketing Communications
   
10. Media, Law and Ethics
    
11. Brand & Innovation Management
    
12. Contemporary issues in Marketing Communications
    
13. Marketing for Global Competitiveness
    
14. Project