Master of Marketing Management – UMT

Course Name:    Master of Marketing Management

Overview:   

Master of Marketing Management is a complete program structured to thrash all areas required for the vivid conception of marketing and advertising which are core areas of business.

Number of Semesters:    4

Requirements

Graduation from an HEC recognized University with minimum 45% marks.

Course Duration:     2 years

How to apply:

• Applicant
  
  • Issuance of Admission form
    
• Fill in Application form
  
• Submit to Admission Office
  
  • Completely filled Application form
    
  • 4 – Photographs
    
  • Photocopies of all Academic Doc’s
    
• Checked by Admission officer
  
  • Approved to the Admission Test
    
  • Admit card
    
• Test & Interview
  
  • NTS/UMT Entry test
    
  • Interview
    
• Merit list
  
  • Accepted candidates
    
• Fee Submission
  
  • Submit Admission & Library Charges
    
  • First Installment of Tuition Fee
    
• Orientation
  

Curriculum:

Foundation Courses

• Management of Organization
  
• Management Application of ICT
  
• Statistical and Economic Analysis in Management Decision
  
• Communication for Managers
  
• Financial Accounting Analysis
  
• Marketing Management
  
• Marketing Essentials
  
• Entrepreneurship and Managing SMEs
  
• Building Sustained Competitive Advantage
  

Core Courses

• Stakeholder Marketing
  
• Delivering Customer Value through Marketing
  
• Accessing Marketing Environment
  
• Retailing and Merchandising
  
• Strategic Distribution Network
  
• Advertising and Integrated Media
  
• Strategic Brand Management
  
• Services Marketing
  

Applied Courses

• Managing Sales force Workshop
  
• Project Management in Marketing
  
• Export and International Marketing
  
• Marketing Information System
  
• Customer Relationship Management
  

Projects

• Base line Project 1 Students choice (under course Instructor supervision)
  
• Primary Project 2 Students choice (under course Instructor supervision)