Master in Media and Communication – UMT

Course Name:    Master in Media and Communication

Overview:   

The program presents a unique combination of professional, practical and academic coursework and experience integrates today’s media junction and future media developments in three critical areas of media and communication: Mass Communication, Media Management, and Advertising and Public Relations.

Number of Semesters:    4

Requirements

Graduation from an HEC recognized University with minimum 45% marks.

Course Duration:     2 years

How to apply:

• Applicant
  
  • Issuance of Admission form
    
• Fill in Application form
  
• Submit to Admission Office
  
  • Completely filled Application form
    
  • 4 – Photographs
    
  • Photocopies of all Academic Doc’s
    
• Checked by Admission officer
  
  • Approved to the Admission Test
    
  • Admit card
    
• Test & Interview
  
  • NTS/UMT Entry test
    
  • Interview
    
• Merit list
  
  • Accepted candidates
    
• Fee Submission
  
  • Submit Admission & Library Charges
    
  • First Installment of Tuition Fee
    
• Orientation
  

Curriculum:

The curriculum in the Department of Mass Communications seeks to educate students for this changing world. While some specialized skills are essential to enable students to meet current standards, the goal of the Mass Communications curriculum is to produce graduates who are independent professional communicators capable of growing and changing with the times.

Core Courses will be offered during first two semesters.

Semester I

Semester II

Specializations     

For the next two semesters students will have to go for any of the following three specializations:                                           

1. Media Management
   
2. Advertising and Public Relations
   

Media Management              

It is designed for the people who are either working in managerial positions in media outlets or are working as media managers in business/industry and want to have a better understanding of both media and management. The program will provide an insight into how the media shapes the worked and, in turn, what shapes the media. It will offer a rare opportunity for the people who want to be media entrepreneurs.

Semester III         

Semester IV         

Advertising and Public Relations

Courses on Advertising/Public Relations focus on the role of advertising and public relations in business, social and economic affairs. The sequence of courses is divided between professional courses in advertising and public relations practice and contextual courses focused on the system of mass communications. Students will gain insight into the functions of advertising and public relations, and issues that arise in the practice of advertising and public relations. Concentrated study of advertising or public relations provides students with a broad understanding of persuasive communication issues and the opportunity to develop the ability to create effective communication analyses and campaigns.

Semester III

Semester IV