M.Sc. Film, TV, Advertising & Media Studies – Hajvery University – Lahore

Course Name:     M.Sc. Film, TV, Advertising & Media Studies

Overview

Television, Film, Advertising and other media are central to all aspects of contemporary society. By studying them you can gain insight into how we communicate, represent and reflect on ourselves and our world.

You can study all forms of media, including film, television, the internet, music video and digital media. You can examine aesthetics, content, audiences, social context, technology and production.  Our scope is international, but we have a strong focus on media in South East Asia.

TELEVISION, ADVERTISING AND MEDIA STUDIES AND YOUR CAREER

Television, Advertising and Media Studies is useful for careers in business, politics, television, print media or the cultural sector. Our graduates will have careers in film and television production and distribution, advertising, broadcasting, marketing, public relations, curating, archiving, editing, publishing, journalism and reviewing. They work in other forms of media writing, public policy, funding and regulatory bodies, web-based activities and teaching.

Number of Semesters:    8

Requirements

Bachelor Degree

Course Duration:     3 years

Curriculum:

Semester 1

• Media and Communication
  
• Writing and Communication Skill
  
• Islamic & Pak Studies
  
• Media Industry and Technology
  
• Advertising I

Semester 2

• Character & Citizenship
  
• Media History of Pakistan
  
• History and Culture of Pakistan
  
• Advertising II
  
• Video and Audio Production I

Semester 3

• Electronic Media
  
• Media Marketing
  
• Introduction to IT
  
• Electronic Media Utility
  
• Print Media

Semester 4

• Video and Audio Production II
  
• TVC
  
• Media Sociology
  
• Workshop / Seminar
  
• Outdoor Media

Semester 5   

• Sociology
  
• Script Writing
  
• Film and TV
  
• Introduction to Management
  
• Computer Programming

Semester 6

• Oral Communication
  
• Organizational Behavior
  
• Mass Media Practices
  
• Elective I
  
• Elective II

Semester 7    

• Video and Audio Production III
  
• TVC II
  
• Media Production
  
• Workshop / Seminar
  
• Outdoor Media II

Semester 8

• Marketing
  
• Script Writing II
  
• Film and TV II
  
• Project & Dissertation
  
• Internship