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BS Mass Communication – LCWU – Lahore

April 25, 2015

Course Name:    BS Mass Communication

Overview:   

The Department of Mass Communication, LCWU, offers professional Bachelors and MS degree. While pursuing the demands of media industry, the department has established T.V and FM studios along a campus radio station FM 96.6, Voice of LCWU. Advertising and Computer laboratories, non-linear editing and photographic laboratories and Master Control Room and Outdoor Broadcast Van have been equipped with the latest and state of the art equipment. Our department is successfully producing women media professionals for the market. The graduates are prepared to work at the doctoral level, leadership positions in key communication industries and professional areas, or teaching careers at the college and university level. Our graduates occupy leadership positions in the ­field of broadcasting, advertising, public relations, journalism, digital media, teaching, developmental and communication projects, media and communications policy, as well as enter premier doctoral programs across the country.

Number of Semesters:    8

Requirements

  • F.A/F.Sc./A-Level and equivalent students in relevant subjects with more than 60% marks and A-level students with high grades only are eligible to apply for BS programs.
  • The candidates who have not studied Mathematics at intermediate level are not eligible to apply for the Mathematics, Physics, Statistics and BBA.
  • The student must have studied the major subject at intermediate level (in which she is seeking admission).
  • The subjects like International Relations, Mass Communication, Social Work, Gender Studies, not offered at inter level are opened for all students.
  • Only I.Com qualified students are eligible to apply for B.Com.
  • The students who wish to study English Literature, Fine Arts and Design & Visual Arts will have to qualify an aptitude test.
  • The students are not allowed to change their major subjects unless they have applied for multiple programs. They can change minor subjects within seven working days after commencement of regular classes. No application for the change of subjects will be entertained after the notified due date.
  • Aptitude test (English ,Math and General Knowledge)

    Supplementary cases are not eligible to apply

Course Duration:     4 Years

How to apply:

  • The candidates can obtain admission forms along with prospectus from the university office on the dates notified.
  • They are directed to attach the attested photocopies of the following documents with the form:

a. Matriculation Certificate / Equivalent

b. Intermediate Certificate / Equivalent

c. Provisional / Character Certificate from the Head of the Institution last attended.

d. Domicile Certificate.

e. CNIC/Form B. of the candidate

f. Monthly Income Certificate of Father / Guardian.

g. Migration Certificate (Other Board / University).

h. Three attested passport size photographs.

i. CNIC/Form B. of the candidate’s Father / Guardian.

  • In case of Foreign Candidate:

a. Attested photocopy of Foreign Passport.

b. Forwarding letter from the concerned embassy and Higher Education department, Govt. of the Punjab, Lahore.

  • The declaration at the back of the form must be signed by the candidate as well as by the parent.
  • The candidate must not be above 22 years of age on the last date of the receipt of form.
  • All the selected candidates are required to bring the original documents, one set of attested photo copies of these documents and four photographs at the time of depositing university dues.
  • After payment of dues, the candidate will go to the teacher on duty and get her Roll No. and section written at the back of her fee receipt which once allotted cannot be changed.
  • The selected candidates will be admitted provisionally and the Verification Committee of the University will make final admission after the verification of the documents. If at any stage after the admission it comes to the knowledge of the authorities that the documents presented by the candidate are fake or there is a misstatement or clerical error in the documents, her admission will be cancelled.
  • Migration is not allowed.

Curriculum:

Title of the Course

Credit Hours

1st Semester

 

Introduction to Communication and Mass Media

3

Minor

3

Minor

3

English Compulsory

3

Islamic Studies (Compulsory)

2

Computer Skills for Journalists

3

Total

17

2nd  Semester

 

History of Mass Media (Print and Electronic)

3

Minor

3

Minor

3

English Compulsory

3

Pak Studies (Compulsory)

2

Mathematics (Compulsory)

3

Total

17

3rd  Semester

 

National Affairs

3

Practical Journalism I (News Gathering & Writing)

4

Communication Skills for Journalists

3

Minor

3

English Compulsory

3

 

 

Total

16

4th  Semester

 

International Affairs

3

Practical Journalism-II (Page Making, Editing, Specialized & Creative Writing)

4

Minor

3

English Compulsory

3

Statistics (Compulsory)

3

Total

16

5th Semester

 

Managing Information

4

Broadcast Media – I  (Radio & TV)

3

Basic Concepts in Social Sciences (Economics, Pol. Science, Sociology, Psychology)

4

Writing Workshop (English & Urdu)

3

Communication Theories

3

Total

17

6th Semester

 

Development Communication

4

Broadcast Media – II  (Radio & TV)

4

Contemporary media

3

Online Journalism

3

Media Laws & Ethics

3

Internship

0

Total

17

7th Semester

 

Research Methods in Mass Communication

4

Media culture and Society or Media in Disaster Management or Gender & Media

3

Advertising

3

Broadcast Media- III (Radio + TV)

3

Public Relations

3

Total

17

8th Semester

 

Specialization (Advertising & Public Relations)

 

                             Advertising with Project

3

                             Public Relations with Project

3

                             Video editing

3

Specialization (Broadcast Media)

 

                            TV Production with project

3

                            Radio Broadcast with project

3

                           Video Editing

3

Specialization (Print Media )

 

                             On line Journalism

3

                             Magazine Journalism

3

                             Development Journalism

3

Internship

4

Thesis/ Research Report

4

Total

17


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