BBA (Hons.) – Hajvery University – Lahore

Course name: BBA (Hons.) 4 Years

 

Course overview: The four years BBA programme is tailored made to serve the needs of the bright young persons who have completed twelve years of education and are looking for a career education in entrepreneurship, management profession or towards higher education in business administration. This programme is open to the students with diverse educational backgrounds including, humanities, science, arts and commerce. However, being a programme with challenging curricula and contents, it is accessible mainly to those students who have excellent academic record and high potential for success. Accordingly, candidates for this programme are carefully sifted and screened through a selective admission test process.

The four years BBA degree promises the graduates higher level employability at the entry level of management profession through helping them fulfill potential for high earnings and greater personal development. The programme curricula offer to the students a rich blend of general education like English language, mathematics, Pakistan studies, Islamic studies economics; general management skills like oral and written communication, decision-making, leadership, teamwork, quantitative method; discipline based core courses including finance & banking, marketing, and HRM etc. and the specialization based elective courses. The programme builds in the student’s potential for future and enables them to build and maintain balance between the targets of economic success and the limitations of increasing social and environmental responsibility. The targets of economic success and the limitations of increasing social and environmental responsibility.

Number of Semesters:    8

Requirements:    

Intermediate, A-levels, American High School Diploma, International baccalaureate
Award of the Degree: A student must achieve minimum 2.50 CGPA to qualify for the degree.

Course Duration:     4 years

Curriculum

Semester 1    

•    Freshman English I

•    Introduction to Computing

•    Contemporary World

•    Pakistan Studies

•    Islamic Studies    

Semester 2

•    Freshman English II

•    Business Mathematics

•    Human Psychology

•    Introduction to Management

•    Microeconomics    

Semester 3    

•    Oral Communication

•    Business Statistics

•    Macro Economics

•    Financial Accounting I

•    Introduction to HRM    

Semester 4

•    Business Communication

•    Principles of Marketing

•    Environmental Sciences

•    Pakistan Economics

•    Business Finance

Semester 5    

•    Cost Accounting

•    Marketing Management

•    Logic

•    Financial Management

•    Business Law    

Semester 6    

•    Business Ethics

•    Organizational Behavior

•    Consumer Behavior

•    MIS

•    Specialization I    

Semester 7    

•    Business Research & Report Writing

•    Operations Management

•    Entrepreneurship

•    Specialization II

•    Specialization III    

Semester 8

•    Business Policy

•    International Business Management

•    Specialization IV

•    Elective

•    Specialization V

•    Internship Project

 

 

Elective Courses

 

• Marketing

• Sales Management

• Export Marketing

• Integrated Marketing Communication

• Global / International Marketing

• Seminar in Marketing

• Personal Selling

• Brand Management

• Cyber / Internet Marketing

• Services Marketing

• Industrial Marketing

• Retailing / Retail Management

• Marketing of IT Products

• Marketing Research

• Inventory Management Finance

• International Financial Management

• Financial Statement Analysis

• Seminar in Finance

• Corporate Finance

• Investment and Portfolio Management

• Insurance Management

• Risk Management

• Treasury Management

• Islamic Banking & Finance    

 

Management

 

• Organizational Development

• Change Management

• Total Quality Management

• Crises Management

• Comparative Management

• Knowledge Management

• Project Management

• Knowledge Management

• Health Care Services Management

• Education Management

• NGO’s Management

• Environmental Management

• Hospital Management

• Logistic Management

• Operation Management

• Small & Medium Enterprises Management    

Information Technology

 

• Computer Networking

• Operating System

• Expert System & Artificial Intelligence

• System Analysis & Design

• Seminar in MIS

 

 

 

Hotel Management

 

• Hotel Services Marketing

• Hotel Financing & Budgeting

• Food and Beverages Management

• Hospitality Management

• Events / Conferences Management     

 

Banking

 

• Banking Law and Practice

• International Banking

• Consumer Banking

• Credit Analysis & Investment Banking

• Banks Management

• Seminar in Banking

 

 

 

 

Human Resources Management

 

• Recruitment and Selection

• Training and Development

• Personal Management

• Managerial Skills

• Compensation Management

• Leadership and Team Management

• Micro Organizational Dynamics

• Rural and Urban Dynamics

• Labor Laws in Pakistan

• Training Intervention in job skill