Bachelors in Business Administration (BBA Hons) – University of South Asia – Lahore
Course name: Bachelors in Business Administration (BBA Hons)
Course overview:
The objective of teaching BBA at University of South Asia is to prepare a generation of students capable of creating jobs in the Business World of Pakistan, thereby fully exploiting the many resources present in the sixth largest population of the world.
KEY FEATURES
• Program designed from employers prospective
• Each lecture of every course helps students explore new business opportunities
• Program divided into two distinct sections: Theoretical and hands-on practical skills
• More emphasis on teaching business during the first two years while providing practical work experience in the last two years
• Paid jobs provided by the university to all students for gaining real life business learning after second year of studies
• A blend of theoretical training combined with practical experience develops a real entrepreneur in the student
• Job-oriented curriculum and course delivery
• Emphasis on concept development and successful implementation
• Academic rigor ensured through a carefully designed curriculum taught by highly qualified and experienced faculty
• A well-rounded curriculum with emphasis on enhancing student employability. Courses such as entrepreneurship, managing small and medium
No. of semesters: 8 semesters
Requirements:
- Intermediate or ICS with a minimum of 50% overall marks or A level (with 3 Cs). However, for Engineering, Medical and Pharmacy programs students must have studied Physics, Chemistry and Math/Bio with a minimum of 60% marks.
- Students awaiting results of Intermediate or A Level Examinations are awarded provisional admission for one semester.
- Students with provisional admission are required to meet minimum entry requirement for the respective degree program by passing their previous qualification in order to continue studies.
- It is the student’s responsibility to ensure that they pass the previous qualification exam and change their status from ‘Provisional’ to ‘Regular’.
- Students of engineering program are required to take an entry test as advised by PEC. There is no entry test for all other programs.
- An interview of every student is conducted before grant of admission.
Course duration: 4 Years
How to apply:
For admission, you can apply online at http://www.usa.edu.pk/Admission/Apply/ProgID .
Curriculum:
FIRST SEMESTER
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
Business Accounting |
3 |
2 |
Principles of Marketing |
3 |
3 |
Contemporary Management |
3 |
4 |
Business & Tech Communication |
3 |
5 |
Computer Graphics & Animation |
3 |
SECOND SEMESTER
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
Financial Accounting |
3 |
2 |
Marketing Management |
3 |
3 |
Entrepreneurship |
3 |
4 |
Business Finance |
3 |
5 |
Web Development |
3 |
THIRD SEMESTER
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
Cost & Management Accounting |
3 |
2 |
Services Marketing |
3 |
3 |
Advertising & Sales Promotion |
3 |
4 |
Business Economics |
3 |
5 |
Social Media Marketing |
3 |
FOURTH SEMESTER
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
Financial Management |
3 |
2 |
Managing SME |
3 |
3 |
Supply Chain Management |
3 |
4 |
Project Management |
3 |
5 |
Business Statistics |
3 |
FIFTH SEMESTER
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
Auditing & Taxation |
3 |
2 |
Retail Marketing |
3 |
3 |
Sales Management |
3 |
4 |
Consumer Behavior |
3 |
5 |
Human Resource Management |
3 |
SIXTH SEMESTER [MODULE 1]
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
Interpretation of Financial Statements |
3 |
2 |
Strategic Marketing |
3 |
3 |
Project 1 |
3 |
SIXTH SEMESTER [MODULE 2]
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
New Product Development |
3 |
2 |
Marketing Research |
3 |
3 |
Corporate Finance |
3 |
SEVENTH SEMESTER [MODULE 1]
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
Change Management |
3 |
2 |
Investment & Portfolio Management |
3 |
3 |
Project 2 |
3 |
SEVENTH SEMESTER [MODULE 2]
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
Business Policy & Strategy |
3 |
2 |
International Business |
3 |
3 |
Brand Management |
3 |
EIGHTH SEMESTER [MODULE 1]
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
Business Game |
3 |
2 |
Pak Studies & Islamiyat |
3 |
3 |
Project 3 |
3 |
EIGHTH SEMESTER [MODULE 2]
SERIAL NO |
COURSE NAME |
CR HOURS |
1 |
Business & Corporate Law |
3 |
2 |
Management Information System |
3 |
3 |
Risk Management |
3 |