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Bachelors in Business Administration (BBA Hons) – University of South Asia – Lahore

April 8, 2015

Course name: Bachelors in Business Administration (BBA Hons)

Course overview:

The objective of teaching BBA at University of South Asia is to prepare a generation of students capable of creating jobs in the Business World of Pakistan, thereby fully exploiting the many resources present in the sixth largest population of the world.

KEY FEATURES

•    Program designed from employers prospective

•    Each lecture of every course helps students explore new business opportunities

•    Program divided into two distinct sections: Theoretical and hands-on practical skills

•    More emphasis on teaching business during the first two years while providing practical work experience in the last two years

•    Paid jobs provided by the university to all students for gaining real life business learning after second year of studies

•    A blend of theoretical training combined with practical experience develops a real entrepreneur in the student

•    Job-oriented curriculum and course delivery

•    Emphasis on concept development and successful implementation

•    Academic rigor ensured through a carefully designed curriculum taught by highly qualified and experienced faculty

•    A well-rounded curriculum with emphasis on enhancing student employability. Courses such as entrepreneurship, managing small and medium

No. of semesters: 8 semesters

Requirements:

  1. Intermediate or ICS with a minimum of 50% overall marks or A level (with 3 Cs). However, for Engineering, Medical and Pharmacy programs students must have studied Physics, Chemistry and Math/Bio with a minimum of 60% marks.
  2. Students awaiting results of Intermediate or A Level Examinations are awarded provisional admission for one semester.
  3. Students with provisional admission are required to meet minimum entry requirement for the respective degree program by passing their previous qualification in order to continue studies.
  4. It is the student’s responsibility to ensure that they pass the previous qualification exam and change their status from ‘Provisional’ to ‘Regular’.
  5. Students of engineering program are required to take an entry test as advised by PEC. There is no entry test for all other programs.
  6. An interview of every student is conducted before grant of admission.

Course duration: 4 Years

How to apply:

For admission, you can apply online at http://www.usa.edu.pk/Admission/Apply/ProgID .

Curriculum:

FIRST SEMESTER

SERIAL NO

COURSE NAME

CR HOURS

1

Business Accounting

3

2

Principles of Marketing

3

3

Contemporary Management

3

4

Business & Tech Communication

3

5

Computer Graphics & Animation

3

SECOND SEMESTER

SERIAL NO

COURSE NAME

CR HOURS

1

Financial Accounting

3

2

Marketing Management

3

3

Entrepreneurship

3

4

Business Finance

3

     

5

Web Development

3

THIRD SEMESTER

SERIAL NO

COURSE NAME

CR HOURS

1

Cost & Management Accounting

3

2

Services Marketing

3

3

Advertising & Sales Promotion

3

4

Business Economics

3

     

5

Social Media Marketing

3

FOURTH SEMESTER

SERIAL NO

COURSE NAME

CR HOURS

1

Financial Management

3

2

Managing SME

3

3

Supply Chain Management

3

4

Project Management

3

5

Business Statistics

3

FIFTH SEMESTER

SERIAL NO

COURSE NAME

CR HOURS

1

Auditing & Taxation

3

2

Retail Marketing

3

3

Sales Management

3

4

Consumer Behavior

3

     

5

Human Resource Management

3

SIXTH SEMESTER [MODULE 1]

SERIAL NO

COURSE NAME

CR HOURS

1

Interpretation of Financial Statements

3

2

Strategic Marketing

3

3

Project 1

3

SIXTH SEMESTER [MODULE 2]

SERIAL NO

COURSE NAME

CR HOURS

1

New Product Development

3

2

Marketing Research

3

3

Corporate Finance

3

SEVENTH SEMESTER [MODULE 1]

SERIAL NO

COURSE NAME

CR HOURS

1

Change Management

3

2

Investment & Portfolio Management

3

3

Project 2

3

SEVENTH SEMESTER [MODULE 2]

SERIAL NO

COURSE NAME

CR HOURS

1

Business Policy & Strategy

3

2

International Business

3

3

Brand Management

3

EIGHTH SEMESTER [MODULE 1]

SERIAL NO

COURSE NAME

CR HOURS

1

Business Game

3

2

Pak Studies & Islamiyat

3

3

Project 3

3

EIGHTH SEMESTER [MODULE 2]

SERIAL NO

COURSE NAME

CR HOURS

1

Business & Corporate Law

3

2

Management Information System

3

3

Risk Management

3


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