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Bachelors of Media Studies – University of South Asia – Lahore

April 8, 2015

Course name: Bachelors of Media Studies

Course overview:

The Media Studies Program is devoted to the critical study of media culture. In a world where we interact daily with one screen after another on our cell phones, televisions, mobile devices as well as at the multiplex. Media Studies Program provides students with crucial knowledge pertaining to the range of ways media impacts society and culture.

Media Studies is a cooperative program that teaches the production, theory, history, and social context of the visual media including film, video, photography, and digital technologies. Our production courses are not oriented toward traditional narrative film or television; rather they stress “independent” narrative forms, video art, documentary, community-based media. The Media Studies component of the program utilizes theoretical and historical models which link different academic disciplines and eliminate boundaries separating media theory from media production.

The courses cover a variety of topics, and they reflect a commitment to social diversity and to intercultural and interdisciplinary understanding. They link film, video, photography, and digital technologies to such disciplines as art, anthropology, sociology, political studies and world literature.

No. of semesters: N\A

Requirements:

  1. Intermediate or ICS with a minimum of 50% overall marks or A level (with 3 Cs). However, for Engineering, Medical and Pharmacy programs students must have studied Physics, Chemistry and Math/Bio with a minimum of 60% marks.
  2. Students awaiting results of Intermediate or A Level Examinations are awarded provisional admission for one semester.
  3. Students with provisional admission are required to meet minimum entry requirement for the respective degree program by passing their previous qualification in order to continue studies.
  4. It is the student’s responsibility to ensure that they pass the previous qualification exam and change their status from ‘Provisional’ to ‘Regular’.
  5. Students of engineering program are required to take an entry test as advised by PEC. There is no entry test for all other programs.
  6. An interview of every student is conducted before grant of admission.

Course duration: 4 Years

How to apply:

For admission, you can apply online at http://www.usa.edu.pk/Admission/Apply/ProgID .

Curriculum:

FIRST YEAR

COURSE NAME

CR HOURS

English Language/Writing

3

Urdu Language/Writing

3

Effective Journalistic Writing

3

Fundamentals Of Reporting

3

Introduction To Print Media

3

Abc Of Electronic Media

3

Computer Application In Print Media

3

Communication Skills

3

Careers In Media

3

Introduction To Advertising

3

English Communication

3

SECOND YEAR

COURSE NAME

CR HOURS

News Writing And Editing

3

Investigative Reporting

3

History Of Journalism In Pakistan

3

Contemporary News Production

3

Advertising Copywriting

3

Advertising Media Planning

3

Electronic Ad Production

3

Introduction To Mass Media

3

Media Laws And Ethics

3

Pakistan Studies & Islamiyat

3

Introduction To Magazine Journalism

3

THIRD YEAR

COURSE NAME

CR HOURS

Making Of News Package

3

News Casting And News Anchoring

3

Current Affairs Production

3

International Communication

3

Advertising Campaigns

3

Pr Management And Development

3

Writing For Public Relations.

3

Introduction To Social Media

3

Distribution Channels & Network

3

Contemporary Magazine Journalism In Pakistan

3

Politics And Media

3

FOURTH YEAR

COURSE NAME

CR HOURS

Feature And Editorial Writing

3

Media Seminar

3

Television News

3

Documentary Making

3

Introduction To Graphics

3

Communication Theories & Techniques

3

Development Of Media In Pakistan

3

Media Impact

3

Social Media Vs Mass Media

3

Project / Research Thesis

 


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